Are you a Price Shopper or a Smart Shopper?
What’s the difference – isn’t getting the lowest price smart?
When a customer comes into our showroom with a clear intent in seeking the lowest price vendor for their window covering needs, I make sure to ask him what type of product he is interested in and whether he has done research into understand what is the right solution for his windows. Instead of letting price determine the blind, shade or drape you use for your window, you should think first about what important functions it must serve for the room – its it light control, preserving views while maintaining privacy, enhancing the visual height or width of the room?, etc. With that information, we can recommend the right products and present options in terms of good, better, best from a price, feature and style perspective.
Even in cases where the property is an investment with plans to rent out, you should ask what is the quality of the tenant you want to attract and how soon do you want to rent out the property. Renting out 2 weeks earlier due to making the place look nicer and more functional/livable, would earn you more than enough money from rent to cover the extra cost for choosing something nicer for your windows. And eventually, when you plan to sell the property, it may fetch a higher price and attract more potential buyers.
RESULTS FOR A PRICE SHOPPER:
Remember, if you shop for blinds, shades, shutters and drapery like a commodity ($ per square foot), you will end up with terrible results and most likely extra expenditure 1-2 years down the road to replace the junk you put on the window.
RESULTS FOR A SMART SHOPPER:
If you spend the time and let us explain and present products and solutions, you will end up with completely transformed windows and spaces that you will enjoy using on a daily basis at a value-price.